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Friday, 19th March 2004 (5954 views)

An American jeweller has highlighted the growing amount of affordable yet high quality jewellery now available.<BR/><BR/>Floyd Silver's Berger & Silver Jewellers has been in the industry since 1914 and he has seen a number of changes in the gold jewellery market since he began work at the age of 13. <BR/><BR/>"Women only wanted fine jewelry - gold and diamonds. Silver was only used for tea services, platters and flatware," he said describing past situations to Cleveland.com.<BR/><BR/>The jeweller explained that the situation has completely changed now, with products that mix precious metals like gold with silver and diamonds and other semiprecious stones. <BR/><BR/>Today's jewellery market offers collections that are "bold, expensive-looking but relatively affordable" according to Mr Silver.<BR/><BR/>Celebrities are also a key influence in jewellery patterns, with sales reflecting celebrity and fashion industry trends and customers becoming more knowledgeable.

 

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