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Monday, 24th November 2008 (1750 views)

Gold jewellery is topping shopping lists this festive season, with those in high income brackets planning to spend more on it this year, a new survey reveals.

According to a poll by National Jeweller, consumers are planning to invest in gold jewellery for their loved ones over the holidays.

Key trends for the winter season include sentimental jewellery that includes pieces "inscribed with personal touches such as names and meaningful dates".

Half (50 per cent) of those planning to purchase jewellery between October and December this year said that they would opt for gold, with sales of yellow gold enjoying a resurgence.

It is currently the wedding season in India - traditionally the world's biggest gold market - and global demand for gold is expected to remain stable during the fourth quarter of 2008, despite the recent economic slowdown.

Recent figures indicate that festive demand and increased interest from investors will push up sales over the 2008 holiday season.

 

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